Renault Partnership, 2011
Judge : Laurens van den Acker, Renault Head of Style
"AUTOMOTIVE, A VECTOR OF PROGRESS FOR MANKIND?"
My answer to RENAULT’s problematic was ASAD, a semi-autonomous tandem drone. I understood automotive, not as a traditional four wheel car but as a mean of self transportation, with all its joy (the freedom and autonomy of driving), and also with all its charming down side
(finding a parking spot, its maintenance...).
In order to help humanity on the road to progress, like it did for the past 100 years, the automotive had to free its “hoomans” from those down sides, and only be here for the fun.